Ad blocking is certainly far from the only challenge faced by web publishers today. The good news, however, is that ad blocking is one of the few areas where web publishers have some control over how to respond to the issue. The goal of this book is to outline a range of proven strategies designed to not only detect, quantify and mitigate the threat of ad blocking, but also move beyond advertising as a sole source of revenue. The chapters in this book cover a variety of options, including code examples, ranging from passive measuring of ad blocking behavior to the more aggressive step of denying access to visitors using an ad blocker.
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